Conceptual design in graphic design focuses on the idea behind a piece of work before any visuals are created. It involves defining the message, purpose and intent of a project and developing a clear concept that guides all design decisions. The concept acts as the foundation that shapes the tone, style and direction of the final outcome.
Conceptual design requires research and critical thinking. Designers gather information about the client, audience and context to understand what the work needs to achieve. They explore keywords, themes and associations that can support a strong idea. This stage helps ensure that the design is not only visually appealing but also meaningful and relevant.
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